Less is more: Platforms vs Apps

This article first appeared on Linkedin Pulse

Right now, I bet you’ve got at least 30 apps on your phone. Most of my connections are busy professionals, so my guess is you’ve got a mix of transport apps (Google maps, Uber, Trip View for public transport), banking/savings apps, browsers and a mix of social/entertainment apps depending on how much you like to procrastinate or zone out.

I think we’ve all gotten used to clunky workflows that involve opening and closing lots of apps to get the job done right, and we just accept this bad experience. We post content to our instagram and LinkedIn. To get the best photo, we use three different apps to select, enhance and edit the content before uploading, and then tracking the engagement via a fourth app. 

This sounds like a convoluted process, because it is a convoluted process. 

I bet you do the same thing with your building or workplace.

This creates a bad experience for users because the apps don’t talk to each other, and none of the apps are good enough to do the whole process from start to finish.

Platforms aren't apps. ACAEngine might have an app interface but it provides automation, control, analytics and all your features in one place.

Each app in this convoluted process is like a chain link. If one breaks or is too slow to respond, it affects the whole process. Each app in the chain also takes up memory space - both in your phone and your mind. Swapping between these apps gives you opportunities to get sidetracked or distracted or forget what you’re doing. 

These points are bad enough if you’re only posting to Instagram, but if you have to go through this process at any point in your workday, clunky workflows become a huge issue. 

For example, if I have meetings in other parts of Sydney, I will use google to find out if it’s best to drive there and park or catch public transport, and I’ll use Waze to look at traffic flow and accidents along my route to work out timing, and I will use an independent parking website or app to work out costs and availability. Here, I need at least 3 apps to work out how to use my time in the most productive way. Aside from the time suck here, each time I swap between apps in this process is another opportunity to get sidetracked or lost. And more points of data on my mental load because I’m still having to ingest the data and decide on the best solution.

What if we simplified this convoluted process? Like a lot of things in life, this comes down to communication. A platform like ACAEngine joins all these points of data and does the querying for you, which creates a streamlined user experience and saves time. Instead of controlling the technology in a built environment separately, ACA can provide a harmonious single point of contact for many digital experiences including room and resource booking, AV control, visitor management, space management, environmental control, secure access, parking management and finding resources and people.

The beauty of a modular platform like ACAEngine is that it can integrate with everything and automate anything. This means that besides providing a great user interface for a variety of technology, it can also set up automated smart triggers to control the technology within your building. 

Aside from the time savings from automation, integrating all the technology within a physical space to create a unified digital experience for that space provides huge interstitial time savings because you and your teams are no longer clicking between apps to complete your tasks. 

This has a snowball effect over time, so don’t ignore the benefits.